CONSULTING
Residential Consultancy
Expertise to elevate your development.
We bring premium real estate schemes to market with precision, pace and impact.
From market positioning to launch, we help residential developers maximise value and sustain sales momentum throughout the project lifecycle. Combining data-led strategy with deep market insight, we offer end-to-end support tailored to the MENA region — from early-stage consultancy to product design, branding, and pricing strategy.
Why trust us to drive your sales strategy
Development with distinction — at every scale
We work across a broad spectrum of residential projects, from ultra-luxury branded residences to large-scale master plans and mid-market apartment schemes. These typically include:
- High-rise and mid-rise apartment buildings
- Branded residences with hotel-style servicing
- Phased master-planned developments
- Waterfront and golf-front communities
- Premium villa and townhouse enclaves
- Mixed-use urban regeneration sites
End-to-end advisory services
We’ve helped deliver some of the region’s most ambitious and successful residential schemes — building sales momentum, driving value, and strengthening developer brands.
- Floor plate and unit mix reviews
- Amenity mix, layout, FF&E, views, finishes and parking advisory
- Competitor scheme benchmarking and market positioning studies
- Feasibility studies and financial viability analysis
- Concept refinement and competitive analysis
- Product positioning, pricing strategy and phasing
- Brand strategy and identity consultation
- Launch planning and sales platform design
- Multi-channel campaigns and media planning
- Sales channel strategy, broker engagement and incentives
- Investor introductions and capital raising support
- Roadshows, events and international exposure
- CRM platform setup, integration and optimisation
- Lead capture flows and enquiry management
- Dashboard, analytics, performance tracking and conversion optimisation
- User training and platform management
- Placemaking and destination marketing strategy
- Brand and content development
- Marketing calendar, digital campaigns and social media
- Sales gallery design and visual merchandising
- PR and earned media outreach
- Sales team recruitment, training and performance management
- Regulations, purchase terms and documentation advisory
- Show suite setup and customer journey design
- Collateral development, handover coordination and after-sales support
Our proven track record
Our projects range from ultra-prime and branded residences to waterfront and master-planned communities, mixed-use schemes, and international launches targeting MENA buyers. Our portfolio includes:
- Atlantis The Royal Residences: High-profile branded residences with exceptional sales velocity driven by our global marketing and VIP engagement strategy.
- Banyan Tree Residences: Luxury freehold development marketed to both local and international investors with tailored pricing and positioning.
- THE OWO: Iconic UK launch brought to a GCC audience through a strategic sales roadshow and bespoke investor outreach.
- The Waldorf Astoria: Ultra-prime waterfront residences marketed to HNWIs with performance tracking and curated lead generation campaigns.
Latest publications and reports
Destination Dubai 2025: Dubai Real Estate Market Outlook for Global Investors
In our flagship annual publication, Destination Dubai 2025, we surveyed 387 global HNWI respondents across the UK, India, Saudi Arabia and East Asia (China, Hong Kong, Singapore) to understand their attitudes, appetites, and aspirations towards investing in property in Dubai.
21 May 2025
Residential
Dubai Residential Market Review
A quarterly review of the Dubai residential real estate market, highlighting the key trends and market performance in the Emirate.
22 July 2025
Wealth
The Wealth Report | Middle East Edition
The 2025 Middle East edition of The Wealth Report explores how Dubai, Riyadh, and Doha are reshaping global wealth, prime property, and investment trends across the region.
14 May 2025
HNWI investment trends
The Private Capital Report
In our inaugural Middle East Private Capital Report, we offer a detailed analysis of high-net-worth-individuals demand for real estate across the region.
02 June 2025
