Residential Project Sales & Marketing
For your project, our ambition knows no boundaries
Knight Frank’s specialist residential Project Marketing team offers strategic consultancy, sales, and marketing expertise to hotel operators, developers, and owners of branded and unbranded schemes in the upper-upscale and luxury segments.
Our holistic sales and marketing strategies add value by unlocking the full potential from every asset, showcasing them to premium regional and global clients.
Leveraging the firm’s 125-year heritage and cross-border reach over 51 territories, we bring passion and energy to every project, seamlessly collaborating with ultra-prime developers to help them realise their property vision.
Our Branded Residences Services
Strategic Consulting
Our Project Marketing team provides unrivalled support and insight from concept through to completion.
Our exceptional research and data expertise mean’s we perfectly position every development, ensuring an authenticity that captivates prospective buyers around the world.
We use our deep knowledge to identify the key drivers for each project’s success so that owners can maximise opportunities and conduct thorough in-market research to ascertain how every development fits with location-specific stock levels now and in the future.
This support helps to optimise every project from the earliest stages, correctly positioning the product in its market while simultaneously reducing development risk.
Our contacts book of world-leading developers, renowned architects and in-demand interior designers means we create peerless projects for premium buyers, ensuring every development has the most desired amenities and facilities for its target market.
For hotels and branded residences, in particular, we ensure every aspect represents the developer’s brand values and ethos, leveraging the precious customer loyalty that has been so carefully earned.
Strategic Sales and Marketing
We excel at creating bold and compelling brand identities to heighten client engagement for every development, providing prospective buyers with a truly intimate feel for each project.
Trusted relationships with ultra- and high-net-worth buyers allow us to stimulate pre-launch interest, creating momentum once a project goes live.
We craft eye-catching social media campaigns to elevate every development’s presence in the market, carefully targeting key demographics through the most appropriate marketing channels.
By creating dedicated, fully interactive digital project channels, we can constantly monitor real-time data that provide vital information for ongoing publicity, including a full suite of high-spec, in-house international publications.
Our market-leading global PR team has a proven track record of generating positive, impactful media campaigns for the firm and its clients, helping to secure high-level local, national and international coverage to complement our market-leading sales and marketing strategies.
We routinely complement this part of our strategy with high-profile or discrete, private events in partnership with other luxury brands whose presence best augments a development’s story and positioning with its target market.
Our pedigree in the luxury market, thanks to publications such as our Knight Frank annual flagship publication The Wealth Report, means we can connect developments with the most pre-eminent names in luxury investment sectors including art, fashion, jewellery and cars.
Ongoing sales and marketing project management
To complete our full-service proposition, we work tirelessly until a development’s residences are completely sold out.
Alongside our ongoing Marketing & PR strategies, our teams collaborate globally to drive continued traction for every project, through our expansive internal Knight Frank and external client networks.
Crucially, we manage the buyer journey from reservation through to handover, diligently providing the highest levels of customer service associated with luxury property transactions.