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MENA Project Marketing

MENA Development Sales & Marketing Expertise

Knight Frank Project Marketing combines unrivalled sales & marketing expertise for developers across MENA, delivering a holistic approach encompassing in-house research, product development, marketing and sales operations.

Knight Frank Project Marketing combines unrivalled sales & marketing expertise for developers across MENA, delivering a holistic approach encompassing in-house research, product development, marketing and sales operations. As the world’s largest privately owned property consultancy, we market our properties through our global network in over 55 countries across 5 continents. From small scale boutique residential projects to multi-stage master planned community developments, the Knight Frank Project Marketing team has the knowledge and resources to meet your objectives.

We understand project marketing is a highly specialised skill which can only be acquired after many years in the business. Our capabilities ensure your residential project's success from the initial design concepts through to the sale of the very last property and beyond.

Knight Frank Residential Project Marketing provides a complete consultancy service for residential development, backed by our extensive knowledge and experience.

RESEARCH

  • Comprehensive real estate development recommendations and feasibility advice
  • Customized competitive property analysis of key components that drive maximum long-term value
  • Extensive property planning and market specific data analysis

DESIGN AND DEVELOPMENT MARKETING

  • Complete architectural review
  • Unit mix analysis
  • Unit layout planning
  • Amenity programming
  • Selection of finishes and fixtures
  • Identify lead interior designers
  • Consult on building management operations and staffing levels

MARKETING AND BRANDING

  • Preparation of project budget and timeline
  • Marketing strategies and positioning
  • Creative agency sourcing
  • Property brand development
  • Advertising campaign creation
  • Collateral material development
  • Media planning and placement

PUBLIC RELATIONS

  • Public relations company sourcing
  • Public relations strategy
  • Identify cross-branding partnerships
  • Hosting of special events
  • Management of ongoing media coverage

SALES & OPERATIONS

  • Pricing strategy
  • Inventory release strategy
  • Appointment of sales professionals
  • Manage comprehensive sales programs
  • Sales suite consultation (location, technology, design)

REPORTING

  • Comprehensive sales and visitor traffic reporting
  • Contract status and tracking updates
  • Inventory status
  • Property inventory stacking plan

OUR NETWORK

  • International outreach through the Knight Frank Residential network of over 417 offices in 58 countries and across six continents.

TECHNOLOGY AND SOCIAL MEDIA

  • Property feature on Knightfrank.com
  • Listing syndication across the most-trafficked real estate and lifestyle websites
  • Social media strategic planning and outreach

Publications & Research