_Clash of the titans

One of the focus areas of our survey was to understand the perceptions of buying, living in, and investing in the Kingdom’s Giga projects. NEOM and The Red Sea Project were consistently ranked as the top two favourite projects by our respondents. Below we take a look at how each project is perceived by potential buyers, investors and residents.

Faisal Durrani February 17, 2022

WHAT OUR EXPERT SAYS

“While The Red Sea Project remains a top choice amongst the1000-households we surveyed as an attractive location to buy a home, it comes second to NEOM overall. Looking more closely at the results paints the Giga project as more of an aspiration for would-be buyers and investors, rather than somewhere they will actually transact. 38% of those interested in The Red Sea Project claim to have no prior knowledge of the project, compared to just 9% of NEOM’s supporters. Additionally, those who expressed their interest in The Red Sea Project were the least willing to make a purchase, with 36% of project respondents saying they would not buy a property there. For NEOM this figure was much lower at 22%.” Lubaba Fakeih, Geospatial Analyst, Knight Frank Middle East

Discover the full Saudi Arabia Residential Survey 2022